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Bentonville Bike Fest - May 19-25 2025 - Be there!

E Mobility Day May 22nd Downtown Bentonville p/b Aventon

Join Us for the Inaugural E-Mobility Day in Downtown Bentonville (Compton Gardens) Presented by Aventon

Mark your calendars for an electrifying day of innovation and excitement on May 22nd, 2025, as we launch our very first E-Mobility Day in Bentonville!

What to Expect:

  • E-Bike Test Rides: Experience the future of cycling with hands-on test rides of the latest E-bikes. Feel the thrill of effortless speed and explore the cutting-edge technology that’s revolutionizing the way we move.
  • Guided Tours: Take an E-Bike from one of our exhibitors and ride to the new Walmart Campus, cruise around town or experience an Art Tour with locals who will share the excitement about their beautiful hometown.
  • Cargo Bikes Showcase: Discover the versatility and convenience of the newest Cargo Bikes. Perfect for families, businesses, and adventurers alike, these bikes are set to change the way you think about transportation.
  • Inspiring Panel Discussions: Engage with industry leaders and innovators during our on stage panel discussions. Learn about the latest trends in e-mobility, sustainable transportation, and the impact of these technologies on our communities.
  • Speed Trials Event: Don’t miss the adrenaline-pumping speed trials event! Watch as top riders push their limits in this thrilling one on one competition that promises to keep you on the edge of your seat.

Whether you're an e-mobility enthusiast, a curious newcomer, or just looking for a fun day out, our inaugural E-Mobility Day offers something for everyone. Join us in celebrating the future of transportation and be part of this groundbreaking event!

Stay tuned for more details and get ready to electrify your ride!

(General admission is free of charge)

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E MOBILITY DAY- RIDES AND ACTIVITIES

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Bentonville Community Ride with the Bentonville Town Tour Ride Leaders
Join the Bentonville Town Tour Ride Leaders and explore the town with this amazing group of people.

  • Date and Time: Thursday, May 22nd, 10:00 AM – 11:30 AM
  • Meeting Location: Compton Gardens, E-Mobility Expo
  • Skill Level: All Levels (Beginner to Advanced)

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Art Tour with Tom Hoehn

  • Date and Time: Thursday, May 22nd, 2:00 PM – 3:00 PM
  • Meeting Location: Compton Gardens, E-Mobility Expo
  • Skill Level: All Levels (Beginner to Advanced)Cost: Free (Sign up HERE or join the day of)

Join Tom Hoehn, from Bentonville's Public Art Advisory Committee, for a unique Art Tour Ride! This relaxed-paced ride will take you throughout downtown exploring some of the over 140 public artworks in Bentonville. Jessica Pearson from the Bentonville Moves Coalition will also be on hand.
What to Expect:

  • A fun and social ride for all skill levels
  • Stops at key art installations throughout downtown
  • Insights into Bentonville’s vibrant art, culinary, and cycling scene

This ride is open to everyonejust bring your bike, your helmet, and enjoy a cultural tour on two wheels!
Sign up HERE or simply show up and join the ride on the day of.

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PeopleforBikes E-bike Industry Roundtable

Get ready for a powerful conversation at the intersection of access, advocacy, and innovation. Kourtney Barrett with Velocity, who helped build the alternate transportation program at Walmart shares how e-bikes are transforming daily commutes on their new campus. Brady Carman of PeopleForBikes dives into the explosive growth of the category and what it means for mobility nationwide. Claudia Wask, Bosch eBike Systems Americas , rounds out the panel with cutting-edge insights on e-bike technology and the historic path for these modes making a huge impact today.

Claudia Wasko
General Manager - Bosch eBike Systems Americas,
Panelist
Since joining Bosch, Claudia has held numerous positions with increasing responsibility in the (automotive and non-automotive) areas of key account sales, original equipment sales and marketing. In 2009 she was the co-founder of the business division Bosch eBike Systems in Germany. In her position as the head of department for sales, service and marketing she was strongly involved in making Bosch a global market leader.
In 2014 she established the US based business unit Bosch eBike Systems Americas.To help shape the future of the bike industry and grow bicycling participation in America, Claudia serves on the PeopleForBikes board, Trade Association Committee (TAC) and is also co-chair of the PeopleForBikes eBike committee. An avid triathlete, she can be found training with her Orange County-based teams in her spare time.

Brady Carman,
NWA Bike Business Innovation Program Manager - PeopleForBikes, Panelist

Brady Carman is the PeopleForBikes Northwest Arkansas Bike Business Innovation Program Manager with PeopleForBikes, and is a passionate advocate for connecting people and communities, outdoor recreation, and entrepreneurial opportunities.. Prior to his work at PeopleForBikes, Brady spent eleven years teaching and leading at Fayetteville Public Schools before transitioning to his role where he drives communications, industry relations, and event programming for PFBNWA. Brady also serves on the Connect + Engage and Schools + Neighborhoods subcommittees with the Bentonville Moves Coalition, and as a bicycle advocate on the Fayetteville Active Transportation Advisory Committee.

Kourtney Barrett
Founder/Director - VELOCITY NWA, Panelist

Kourtney Barrett founded Velocity NWA in 2023, and leads efforts to create a seamless alternate mobility experience for associates, visitors, and the community at Walmart's new Home Office campus. With an entrepreneurial mindset, Kourtney has grown multiple businesses in the region and holds several patents. She co-founded JUNK Brands in 2011, specializing in headbands and lifestyle apparel, including a private label in Walmart stores. In 2019, she co-founded Women of OZ, the largest women’s mountain biking organization in the U.S.
Kourtney has served on the Greater Bentonville Area Chamber of Commerce Executive Board, including as Chair in 2021, and has received accolades such as Arkansas 40 Under 40 and Woman of the Year from the GBACC. She holds a B.S. in Business Organization Management from John Brown University.
Outside of work, Kourtney enjoys outdoor adventures with her husband, Beau, and their three children.

Allyson de la Houssaye
Consultant - PeopleForBikes, Moderator

Allyson is a consultant for the PeopleforBikes’ Bike Business Innovation team based in Northwest Arkansas. As a lifelong lover and rider of bikes, Allyson is passionate about bringing communities together through cycling. She serves as a Governor appointed Commissioner for the Arkansas Natural and Cultural Resource Commision and is the Chair of the Bentonville Parks and Recreation board.
She is the co-founder of Women of OZ NWA, a nonprofit dedicated to getting more women on mountain bikes, Allyson has a rich background in the bike and outdoor industries.

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Diamond Sponsor

  Haleon    Emergen-C    Voltaren    Advil    Sensodyne Pronamel  

Gold Sponsors

  Niagara water    Igloo Coolers  

Silver Sponsors

  PABST    Blackburn design    CamelBak    Bell helmets    Junk    Gratsy  

Bronze Sponsors

  Continental Tires    Ledger Bentonville    wd-40 bike  

Ruby Sponsors

  Playtex    Aventon    OZ Trails Bike Park    Fatty Meat Sticks  

Side Event Presenting Sponsors

  Clif bar    Mojo Cycling    Capri Sun    Arnicare by Boiron    GIANT    Huffy    Welly    Niner Bikes    Slime    Every Man Jack    USA BMX    Vittoria Tyres    Honey Stinger    Hyper BMX    Mueller    Athletic Brewing  

E-Mobility Presenting Partner

  Aventon  

Rider Hangout

  Amazfit Watches  

BIKE VALET SPONSORS

  Dr. Schoells    Louisiana Hot Sauce  

structural partners

  Progressive Bike Ramps    Visit Bentonville    Landers Toyota    Springdale Tractor Co.    Bentonville Moves Coalition    NBDA    Works    State of Arkansas    Ozark Foundation    People For Bikes    Bag Jump    Progressive Trail Design  

Volunteer Village supported by

  Visit Bella Vista  

Official apparel

  Bombsquad Senders Union  

our charities

  Pedal it Forward    All Kids Bikes  

Official lodging partners

  Bike Inn    Pink Door bnb    Casa Belaey  

Official Media Partners

  iHeart MEDIA    City Life Style Magazine Bentonville    KNWA  

contact

pedal to the Medal LLC


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